Amazon Ungating Requirements

Getting brand approval on Amazon comes down to one thing: proving you bought the product from a source Amazon trusts. Usually that means a clean commercial invoice from an authorized distributor. Sometimes you’ll need a Letter of Authorization from the brand itself. Most sellers hear back within 24 to 72 hours. Simple on paper. Messy

Beauty is not one big locked door on Amazon, and that misunderstanding costs people money. The top-level category is often wide open. The real gates hide at the brand and sub-category level, and getting through them is almost always a paperwork game: a Professional seller account, a wholesale invoice for 10+ units, and sometimes compliance

Grocery is not one big locked door on Amazon. Most of it is open. The actual gates sit at the sub-category and brand level, and getting through them is usually just paperwork: a wholesale invoice for 10+ units, decent account metrics, and documents submitted the right way. I will tell you the mistake I see

Amazon rejects ungating invoices for a few fixable reasons: you sent a retail receipt instead of a wholesale invoice, the invoice is older than 180 days, Amazon cannot verify your supplier, or your business details do not match your Seller Central account. That covers nine out of ten rejections right there. And the rejection email?

No. Amazon does not accept Costco receipts for ungating. Costco is a retailer, not a wholesale distributor, and Amazon’s review team treats Costco receipts as retail receipts. Submit one with your ungating application and it will almost certainly be rejected. What Amazon wants instead is a commercial wholesale invoice from an authorized distributor. I hear

Yes. Starting November 2, 2026, if you list products in any of Amazon’s enhanced safety categories, you need at least $1 million in commercial liability insurance, even if you have never made a single sale. The old $10,000-a-month trigger? Gone, for these categories at least. Does not matter if your listing went live yesterday or